How to
design a logo

in 7 Simple Steps

A step-by-step guide for freelance Graphic Designers to achieve more repeatable logo design success for their clients

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For Full Colour 68 Page PDF Version

Available in PDF, Audio, and Print.

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Testimonials

I've known Gary since 2014 and in my personal opinion he is one of the best brand developers/designers in South Africa. He's a brilliant teacher and understands the important and subtle principles and skills of what makes a great brand!
Brend BadenhorstAccredited Business Startup Specialist
Brend Badenhorst
Gary van Zyl is a titan in the field of logo design, with over 25 years of experience that has set new standards in the industry. His profound knowledge and innovative approach have been pivotal in shaping the careers of many, including my own, guiding us through the nuances of design with unmatched expertise. Gary’s depth of insight and commitment to excellence are vividly reflected in this book, making it not just a resource, but a beacon for designers aspiring to reach the pinnacle of their craft.
Joshua JaffeBrand Infusion | Creative Director
Joshua Jaffe
I've been working with Gary now for the past 3 years doing freelance work for him, and I can really say he is the best designer I've worked with. He knows exactly what he's doing with his many many years of experience, and me being a Designer myself I have learned so much from him. From new and fresh design ideas to refining designs to get them perfectly aesthetically pleasing to the eye, I would definitely recommend Gary for anyone who needs a design tutor! 🙂
Stephne BrandGraphic Designer
Stephne Brand
Gary is patient, hardworking, talented, experienced, and creative. Gary has worked with us for a variety of clients from all different industries and is able to effectively grasp different business processes and concepts and translate these visually. An effective communicator with a good sense of humour, Gary is a really good team member and is committed to delivering a high standard.
Kaylee KantorDesign Agency Account Manager
Kaylee Kantor
Gary is a master designer with an aptitude for business needs including: Strategic insight, speed to market and sales methodologies. He has over the years been instrumental in the concept, creation, and development of our group brand standards and I highly regard his design ability.
Cliff JoffeMarketing Director - Daytona
Cliff Joffe
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About the Author

Meet Gary van Zyl, a seasoned graphic designer known for his innovative approach and dedication to empowering others in the design industry. With extensive experience, he’s recognized as an expert in graphic design.

Gary serves as an industry thought leader, sharing valuable insights, assets, and educational materials with freelance designers and industry professionals. He offers practical advice and insider tips to help designers thrive in a competitive landscape.

Driven by a genuine desire to uplift and inspire others, Gary leaves a legacy of innovation and empowerment in the design community, shaping its future through his commitment to excellence and knowledge sharing.

Below are some of the key brands Gary has worked on since 1998 whilst at various Design Agencies, or independently.